Users will soon have a fresh option that allows them to lessen the amount of artificial intelligence-produced content appearing in their streams. This initiative comes as the company disclosed that it now features more than 1 bn AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a widespread launch. This advancement comes amid a increase in content created by AI, driven by recent video-generation tools.
The Broader AI Trend
Studies have shown that approximately 10% of the quickest rising video streams on a popular video site only show AI-generated videos. A large amount of this material is considered “AI slop”, a label for substandard, mass-produced content that is frequently illogical or dreamlike.
Our research shows that numerous viewers appreciate content made with AI tools, including digital art to science explainers, and we intend to give people the power to see more or less of that, according to their own preferences,” stated a spokesperson.
AI on the Platform
The service announced that there are presently 1.3 billion videos on its service identified as artificially created. In total, over 100 m media items are submitted to the service each day, making clips made by AI a limited part of its complete catalog.
Customizing Your Feed
Viewers will be able to limit or boost the amount of AI content they see by using the topic control option in the application and picking AI-made media. Additional categories that are already be adjusted under the setting include politics, fashion, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s policies mandate content makers to identify “realistic” artificially created content, and it forbids malicious AI impersonations of well-known individuals or crisis events. Any believable AI-generated clip that is unmarked can be taken down under its user guidelines.
Additionally, the service will now apply an AI-generated label to content made using its built-in AI features, or flagged by an industry-wide initiative for identifying artificial media. This action is intended to help prevent users from trying to evade the disclosure requirement.
AI Literacy Programs
The company is also introducing a $2 million AI literacy fund for professionals and organizations to develop educational content about using AI responsibly. This project will benefit educational bodies specializing in teaching programming and robotics.
Moderation Strategy
TikTok has defended its moderation strategy, amid debate over plans to lay off a large number of safety staff in the UK. TikTok is expected to eliminate hundreds of positions in its content moderation department in the UK capital, with worker representatives and digital protection specialists expressing worry that staff are being displaced by automated systems.
A company official stated that people-led review would remain essential, but AI can protect employees by eliminating the most distressing content prior to it has to be seen by people. The company reported a notable drop in explicit and harmful content reviewed by safety staff over the previous year due to intervention by its AI tools.
It is vital to balance people and machines to maintain a secure environment,” she said. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to limit contact with harmful content as swiftly, which is where a significant AI assistance is really helping us work at speed.”
